Marketing automation and personalization platform for e-commerce retention.
There's a lot Wigzo can do for ecommerce retention and the personalization really works once it's dialled in. That said, it's not a set-and-forget tool. Without someone who knows the platform, you won't get much value, and the pricing felt steep for a smaller catalogue like ours.
Powerful once configured
Steep learning curve and pricing
We switched to Wigzo to handle cart-abandonment and browse-recovery flows for our Shopify store and the segmentation is genuinely powerful. Our repeat-purchase rate has climbed since we set up the personalized email and push journeys. Only gripe is that the initial onboarding dragged on longer than promised before everything was live.
Wigzo's automation completely changed how we re-engage shoppers. The behavioural triggers pull people back with eerily relevant product nudges, and the web push recovered revenue we were leaving on the table. The dashboard makes it easy to see exactly which journey drove which sale, which my marketing team loves.
After moving our retention stack to Wigzo, our abandoned-cart recovery jumped noticeably within the first month. The way it stitches email, SMS and push into one journey is exactly what an ecommerce brand needs. Reporting is detailed and the team helped us build out RFM segments we'd never have set up alone.
We rely on Wigzo's web push for flash-sale recovery and had a stretch where notifications silently stopped going out for nearly two days. We only noticed when our recovered revenue cratered. Support eventually fixed it, but the lack of any alert that the channel was down cost us a whole campaign.
Wigzo has a RevWala Trust Score of 50/100 (Poor), based on 5 customer reviews with an average rating of 3.8 out of 5. Reviews are mixed — read recent ones before deciding.
Wigzo is rated 3.8 out of 5 stars from 5 reviews on RevWala, with a "Poor" Trust Score.
Wigzo has 5 reviews on RevWala.
Strong segmentation, good for ecommerce retention
Slow initial onboarding
Excellent personalization and clear attribution
Unified multi-channel journeys, great results
Push delivery failed silently, no alerting