R
ReviewerVerified
3 months ago
Skai genuinely does a lot and the retail media coverage is broad, which we value. That said, the cost is steep for a mid-size advertiser and some of the AI bidding features feel like they overlap with what the ad networks already offer for free. I'm torn on whether the premium is justified for our volume.
Broad channel coverage
Expensive for smaller budgets
Skai handles our multi-retailer advertising well and the dashboards are clean once you set them up. New team members do need a couple of weeks to get comfortable with all the campaign settings. Overall it delivers what it promises for retail media buyers.
Clean dashboards, good for multi-retailer
Onboarding takes time for new users
We've been happy with Skai for managing paid search and commerce ads together. The automation rules are flexible and the support team knows their stuff. Only gripe is that large custom report exports sometimes take a while to generate.
Flexible automation rules, knowledgeable support
Large exports can be slow
Running campaigns across Amazon, Google, and a couple of retail networks used to mean five different dashboards. Skai's omnichannel view finally gave our team a single source of truth, and the budget pacing alerts have saved us from overspend more than once. The bid automation actually moved our ROAS up by a noticeable margin last quarter.
Unified omnichannel reporting, strong bid automation
As a former Kenshoo shop we were nervous about the rebrand, but Skai has only gotten better. The data freshness on retail media is excellent and onboarding was genuinely smooth. Our analysts spend hours less per week on manual pulls now.
Fast data refresh, smooth onboarding