Sell-side programmatic advertising platform connecting publishers with advertiser demand.
We've tested several SSPs and PubMatic delivered the strongest combination of fill rate and CPM for our content sites. The dashboards are clean and the payment terms have been reliable every single month. Couldn't ask for much more from a sell-side platform.
Strong fill and CPMs, reliable payments
PubMatic brings solid programmatic demand to our inventory and the revenue is consistent. My ongoing annoyance is that the reporting data can lag by several hours, which makes same-day optimization tricky. When it's current, though, the insights are useful.
PubMatic has a RevWala Trust Score of 56/100 (Average), based on 5 customer reviews with an average rating of 3.8 out of 5. Reviews are mixed — read recent ones before deciding.
PubMatic is rated 3.8 out of 5 stars from 5 reviews on RevWala, with a "Average" Trust Score.
PubMatic has 5 reviews on RevWala, including 3 verified reviews.
Consistent demand
Reporting data lags
PubMatic's demand quality is excellent and our fill rates climbed steadily after switching. The reporting gives us real transparency into which buyers are bidding and at what price. Their team proactively flagged optimization opportunities we hadn't even noticed.
High demand quality, transparent reporting
PubMatic does deliver decent yield for publishers, yet it isn't a set-and-forget setup. We had to keep tuning floor prices and ad placements ourselves to keep CPMs healthy. Good results, but only if you put in the ongoing effort.
Decent yield with active management
Requires constant tuning
As a mid-size publisher, PubMatic's header bidding noticeably improved our CPMs once everything was wired up. The catch was that the technical integration took several weeks longer than we were quoted. Now that it's running, results are good, but the start was bumpy.
Improved CPMs after setup
Slow integration timeline