We kept seeing gaps between the impressions Magnite reported and what our own ad server logged, sometimes by a meaningful margin. Reconciling each month became a chore and the explanations we got were generic. For a publisher relying on accurate revenue data, that's a real problem.
Reporting discrepancies
Magnite gives us access to good connected TV demand and the fill on premium video has been solid. The minor frustration is that our point of contact changed a couple of times, which slowed down a few requests. When things are steady, the platform performs well.
Good CTV and video demand
Inconsistent account management
As an independent publisher, Magnite opened up premium connected TV demand we couldn't access elsewhere, and our video CPMs rose significantly within a quarter. Their team helped us set up private marketplace deals that perform really well. Easily our most valuable monetization partner right now.
Premium CTV demand, great PMP support
Magnite brought reasonable demand to our CTV inventory, but the bigger issue was payment timing slipping past the agreed terms more than once. Chasing finance to confirm when funds would land took up time we shouldn't have to spend. The platform itself is fine; the back office let us down.
Reasonable CTV demand
Late payments
There's real demand depth here, especially for video and CTV, and our yield improved after the switch. On the flip side the interface is clunky and finding the right report takes more clicks than it should. Mixed feelings overall, but the revenue keeps us around.
Good demand depth
Clunky interface