Ezoic

Works well but not for small traffic

I genuinely like the technology and the data is fantastic, but on my smaller site the revenue gains were modest and the ad load felt noticeable to my readers. For a bigger publisher I think it would be brilliant. I'm sitting on the fence because the optimization potential is clearly there, I just haven't hit the traffic to make it sing yet.

Ad density got way too aggressive

The defaults stuffed my articles with so many ads that readers started emailing me to complain. There were sticky video units, in-content banners and an anchor ad all fighting for space on a single post. I spent hours in the settings trying to dial it back and the bounce rate still went up. Felt like the revenue came at the cost of my audience's trust.

Great for mid-size sites

My site does about 80k pageviews a month and the revenue uplift has been steady, nothing crazy but consistent and growing. The mediation lets me layer in my own demand partners which is handy. Only thing I'd change is the mobile dashboard, it's clearly built for desktop and pinching around charts on my phone is a pain.

Reliable payments and decent fill

Payments have always landed on time via PayPal, NET-30 like clockwork, no chasing them. Fill rate on my US traffic is great though my Indian visitors earn a lot less which is expected. Only gripe is the mediation report sometimes lags a day behind so I can't see yesterday's numbers until lunchtime.

My RPM nearly doubled in three months

Switched my food blog over and the AI ad-testing actually delivered. The system kept tweaking placements and within about 90 days my EPMV went from roughly $9 to $17 without me touching anything. Their Big Data Analytics tool is genuinely useful for spotting which pages earn and which just leak traffic. Easily the best decision I made for the site this year.

Leap speed tool surprised me

Came for the ads, stayed for Leap. Their site speed accelerator actually clawed back some of the performance the ads cost me and my mobile scores are now back in the green. Revenue is up around 25% too. Wish the caching plugin played nicer with my existing setup, had a couple of conflicts I had to sort manually.

Solid platform, watch the IVT deductions

Overall really pleased, EPMV is up and the analytics are top notch for understanding reader behaviour. I did get hit with an invalid-traffic adjustment one month that knocked a chunk off my earnings. They explained it but the deduction felt a little opaque. Still recommend it for serious bloggers.

Site speed tanked after integration

I was excited at first but once I went live the ad scripts dragged my Core Web Vitals into the red. LCP went from under 2s to nearly 5s on mobile and my Google rankings slipped over the next few weeks. The extra few dollars in revenue wasn't worth losing organic traffic. Eventually pulled the tags off.