R
ReviewerVerified
4 weeks ago
Dentsu delivered genuinely sharp creative for our product launch and the media planning was data-driven and well argued. The work itself impressed our board. My one frustration was the turnover on our account team, which meant re-explaining context more than once during the campaign.
sharp creative, solid media planning
account team turnover caused repetition
Working with Dentsu gave us access to serious media buying scale and integrated capabilities under one roof. At the same time, decisions sometimes moved slowly through layers of approval, and the smaller details occasionally slipped. It's a capable network, but the size cuts both ways depending on your project.
media scale, integrated services
slow approvals, details sometimes slip
Dentsu built us an integrated campaign across digital and broadcast that lifted brand awareness measurably and the attribution reporting was transparent throughout. Their strategists clearly understood our market and challenged our assumptions in the right ways. Easily the best agency partnership we've had.
measurable results, transparent reporting, strong strategy
Dentsu's data and performance team rebuilt our paid media strategy and the efficiency gains were obvious within a quarter, with cost per acquisition dropping steadily. They communicated clearly and treated our budget like their own. For an integrated marketing partner, they have exceeded what we hoped for.
data-led media strategy, real efficiency gains
The creative and analytics from Dentsu were of a high standard and the team was responsive when we pushed. Where it got murky was scope and billing, with a few line items that needed explaining after the fact. Talented people doing good work, just wrapped in process that felt opaque at times.
high-quality creative and analytics
scope and billing lacked clarity