After tightening the audience settings, Criteo became one of our most reliable lower-funnel channels. The product feed integration was painless and the dynamic creatives genuinely match what people browsed. Our account contact has been responsive whenever we wanted to test new placements.
Reliable incremental sales, easy feed setup
Criteo's retargeting brought back a fair number of abandoned-cart shoppers for our store, and the dynamic product ads look good across placements. The performance took a few weeks to ramp while the algorithm learned our catalog. Reporting is clear enough, though I wish attribution windows were easier to customize.
Effective dynamic retargeting
Slow initial ramp-up
One month our daily spend jumped well past the cap we thought was set, and it took days to get anyone to even acknowledge the issue. By then a chunk of budget was already gone on low-quality placements. For an ad-tech company this size the lack of urgency was unacceptable.
Unresponsive support, budget cap not respected
We signed an annual commitment and spend kept being charged regardless of whether the retargeting actually converted. Getting a straight answer on where our budget was going across their commerce network was nearly impossible, and cancelling early was not an option per the terms. Felt like we were paying for impressions nobody asked for.
Rigid annual contract, opaque spend reporting
Criteo reported a lot of conversions that we simply could not see in our own analytics, and most looked like last-click retargeting of users who would have returned anyway. When we asked for clarity on the methodology the answers were vague. Disappointing for a platform that markets itself on commerce performance.
Over-credited conversions, unclear attribution