R
ReviewerVerified
1 month ago
Affle reported a healthy volume of app installs for our acquisition campaign, but when we dug into post-install behavior a worrying share never opened the app a second time. Getting clarity on traffic sources and fraud filtering was harder than it should have been. We paused spend after the data didn't add up.
Questionable install quality, opaque sourcing
Affle has been a steady performer for acquiring relevant users for our app, especially within the Indian market where they clearly have depth. Onboarding was smooth and the optimization toward our KPIs improved over the first month. A minor gripe is that creative iteration cycles felt a little slow.
Strong India reach, smooth onboarding
Slow creative iteration
Affle worked well for one of our app categories but underperformed for another, and it was hard to predict which would land. The targeting tech is clearly capable when it clicks. I just wish the consistency were better across verticals before I'd fully commit budget.
Capable targeting when it works
Inconsistent across verticals
We're happy with the quality of app users Affle has brought in and the cost per acquisition has been within target. The account team is communicative and responsive. My one ask would be more frequent performance reporting rather than waiting for the weekly summary.
On-target CPA, communicative team
Reporting cadence too infrequent
After a rocky start with another vendor, Affle's consumer intelligence approach delivered installs that actually stuck and converted into paying users. Their team in India was sharp and proactive about optimizing toward our in-app events. Real, measurable growth for us.
Engaged users, strong event optimization